Xponential Fitness’ Row House and Rumble Boxing Brands Partner with C4 Energy® to Power Fitness Enthusiasts Nationwide

IRVINE, Calif.–(COMMERCIAL WIRE)–Row House and Rumble, two of the powerhouse brands of Xponential Fitness (NYSE: XPOF), today announced that C4 Energy, one of the fastest growing energy drink brands in the United States, is their proud new partner. of energy drinks. Created by Nutrabolt, Human Performance Company, C4 Energy® and C4 Smart Energy® will now be available at participating studios across the country.

Row House is the nation’s largest network of rowing training studios, and its group classes offer music-driven, high-energy rowing intervals combined with floor strength exercises. The workout is low impact and suitable for people of all fitness levels. Row House deeply values ​​community with its classes taught and run in sync.

“Row House is a tight-knit community of members committed to their health and fitness, and our partnership with C4 Energy will help take their workouts to the next level,” said Nik Kish, President of Row House. “We are very selective about the products we make available in the studio to our loyal members, so this partnership is an indication of our strong support for the C4 Energy brand and what they stand for: fueling mental and performance energy for that are top performers and overachievers who work tirelessly to unleash their potential. The brand synergy between C4 Energy and Row House is best-in-class, and we are proud to bring this product to our members.”

Rumble Boxing combines boxing, HIIT, metabolic conditioning, and group strength training for a comprehensive workout that truly anyone can do. The boxing concept aims to develop courage, determination, focus and endurance. Classes are evenly split between boxing and resistance training, allowing for a complete full-body workout.

“C4 Energy is an ideal energy drink partner for our brand as we aim to inspire our members to keep pushing, celebrate their courage and diversity, and remind them that working out should be enjoyable. C4 products only fuel that fire.” Shaun said. Grove, President of Rumble: “Rumble was created to shake the norms of the group fitness world, just like C4 Energy is doing in the energy drink space.”

The partnership with C4 marks another strategic step for Xponential Fitness as it expands its B2B efforts across its portfolio of 10 fitness brands, having recently partnered with Lululemon, among other companies. Row House and Rumble are excited to partner with C4 Energy as they are all committed to uplifting, empowering and energizing their consumers. Motivation and support are core values ​​of these three brands, and C4 Energy is determined to help members exceed expectations and unleash their potential.

“We are very proud to partner with fitness studios that truly help their members unlock their limitless potential,” said Nutrabolt Senior Vice President of Sales Aaron Heidebreicht. “C4 Energy is made for the active lifestyles of Row House and Rumble members, and we are thrilled to offer our best-for-you energy drinks with clinically studied ingredients, refreshing flavors, and zero sugars and zero carbs to communities looking to get the most out of their energy drinks.” performance.”

For more information about Xponential Fitness, Inc., visit xponential.com and for more information about C4 Energy, visit cellucor.com/pages/c4-energy.

ABOUT THE TOWNHOUSE

Founded in 2014, Row House is the largest indoor rowing brand by number of studies, offering personalized performance metrics, resistance training, rowing and stretching exercises to build aerobic endurance and muscular strength. The low-impact nature of rowing workouts makes Row House accessible to a wide range of consumers with six exclusive Row House class formats including introductory strength training, interval-based, stretching, and two exercise-based formats. endurance. Their high-quality instructors are trained through a specialized training program for Authorized Rowing Trainers, known as “RH University”. Ranked in Entrepreneur Magazine’s Fastest Growing Franchise in 2021 and Top New Franchise two years in a row, as well as Inc. Magazine’s Inc. 5000 in 2020 and 2021, Row House is based in Irvine, CA and boasts backed by Xponential Fitness, the largest franchisor of boutique fitness brands. For more information about the Row House, visit www.therowhouse.com.

ABOUT RUMBLE

Founded in New York City in 2017, Rumble is a group fitness concept that offers a combination of boxing-inspired circuits and the transformative power of resistance training. Professional and amateur wrestlers glove together, no matter their fitness or skill level, to reveal their inner fighter. The experience is a 45-minute, 10-round, full-body cardio and strength workout built around specially designed water-filled teardrop-style punching bags. Rumble was founded by Noah Neiman (former head coach of Barry’s Bootcamp and cast member of Bravo’s Work Out New York), Eugene Remm (co-founder of Catch Hospitality Group (Catch Restaurants, CATCH STEAK, Lexington Brass), Andy Stenzler (co-Cosi founder, Kidville) and Anthony DiMarco (13-time IRONMAN, former Google CEO.) Rumble is based in Irvine, CA and is backed by Xponential Fitness, the largest franchisor of boutique fitness brands.

ABOUT XPONENTIAL FITNESS, INC.

Xponential Fitness, Inc. (NYSE: XPOF) is the world’s largest franchisor of boutique fitness brands. Through its mission to make boutique fitness accessible to all, the Company operates a diversified platform of ten brands spanning verticals including Pilates, indoor cycling, barre, stretching, rowing, dance, boxing, running, functional training and yoga. In partnership with its franchisees, Xponential offers engaging, accessible, and personalized training experiences led by highly qualified instructors at study locations in 48 U.S. states and Canada, and through master franchises or international expansion agreements in an additional 12 countries. . Xponential Fitness’ portfolio of brands includes Club Pilates, the nation’s largest Pilates brand; CycleBar, the nation’s largest indoor cycling brand; StretchLab, the largest assisted stretching brand in the United States; Row House, a high-energy, low-impact indoor rowing workout; AKT, a dance-based cardio workout that combines toning, intervals, and circuits; YogaSix, the largest franchised yoga brand; Pure Barre, a full-body workout that uses the ballet barre to perform small isometric movements; STRIDE, a treadmill-based cardio and strength training concept; Rumble, a boxing-inspired full-body workout; and BFT, a strength-based and functional training program. For more information, visit the Company’s website at xponential.com.

ABOUT NUTRABOLT

Nutrabolt is a fast-growing global active health and wellness company with a portfolio of market-leading, performance-driven brands that energize and fuel active lifestyles. The company’s disruptive and innovative products compete in the Functional Beverages and Active Nutrition segments, under three brands loved by consumers: C4® (one of the fastest growing energy drink brands in the United States and the pre-workout brand 1-selling worldwide), XTEND® (the number 1 post-workout recovery brand in the United States), and Cellucor® (an award-winning sports nutrition brand created in 2002).

Since its founding 20 years ago, Nutrabolt has set out to meet the most demanding needs of high-performance athletes and fitness enthusiasts, appealing beyond this core group to include consumers around the world who make a living active and healthy a daily priority.

Distributed in over 125 countries, the Nutrabolt wallet is sold through company-owned DTC platforms, Amazon and other third-party e-commerce marketplaces, and is available at major US retailers such as Walmart, Target, 7-Eleven, Walgreens, Kroger, HEB, Wawa, Publix, GNC, and Vitamin Shoppe. For more information about Nutrabolt, visit www.nutrabolt.com.

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