Rochdale News | Business News | Fully funded support for the hospitality sector to boost hiring and drive growth

Publication date: 01 July 2022

People working in the Greater Manchester hospitality scene are being offered fully funded opportunities to boost productivity and advancement in the aftermath of COVID-19.

Backed by Sacha Lord, Greater Manchester Night Economy Advisor, the Greater Manchester Combined Authority’s (GMCA) three-year Skills for Growth program aims to upskill and retrain employees to help staff retention, boost morale and attract new staff to the industry.

Through the programme’s personalized Skills for Growth – SME Support service, which is being delivered by the GC Business Growth Hub, businesses in the city-region can work with qualified skills coaches for up to six months who will offer detailed business diagnosis and strength labor. personalized development plan to achieve business growth ambitions, as well as the creation of personal development plans for employees and the indication of the appropriate training courses.

Speaking about the programme, Mr Lord said: “This is huge for the hospitality industry. We have seen an exodus of workers in the last two or three years and many operators are having great difficulty in attracting new staff to fill skills gaps or funding training programs to upskill existing employees.

“This program offers hope to operators in Greater Manchester’s nightlife economy and hospitality sector and will provide them with real help in these tough economic times.”

Hospitality is an important sector for the city-region, accounting for approximately 86,000 jobs, equivalent to over 6% of Greater Manchester’s workforce.

However, the sector has suffered astronomically due to the Covid-19 pandemic and is now seeing a surge in job openings to much higher levels than seen before the pandemic. As of August 2021, there were around 2,500 unfilled hospitality jobs in Greater Manchester.

Skills for Growth addresses challenges like this in hospitality, and in other industries, by working directly with companies to understand their needs and offer responsive support.

A key part of the program is the Greater Manchester Skills Map, an online resource that brings together fully funded commissioned provision across a range of industries as part of the broader Skills for Growth programme, as well as other training opportunities outside of Skills for Growth that They’re available. to businesses and individuals in Greater Manchester.

The resource acts as a ‘one stop shop’, making navigating the skills system much easier for employers and students.

Currently, the directory contains information on more than 200 training providers, including top universities, colleges, and trade organizations, and lists more than 2,000 different training courses, as well as 457 apprenticeship programs.

The resource is open to all SMEs in Greater Manchester, but to gain full access, businesses must be registered with the programme.

Some of the training listed on the GM Skills Map specific to the hospitality industry include:

  • Hospitality and catering (food production and cooking)
  • food safety
  • leadership in hospitality
  • Safety and customer service program
  • Equality and diversity in the workplace
  • Customer service for hospitality

Dawn Duggan, Director of People Skills and Talent at GC Business Growth Hub, said: “Companies in the hospitality industry are feeling the impact of skills shortages and we want to work with as many of them as possible to ensure they access to the training range. available to them.

“Skills for Growth is about helping SMEs, including bars and restaurants in Greater Manchester, grow by identifying skills gaps and providing training and development for both businesses and individuals to fill them.

“The hospitality companies that work with us also have the opportunity to shape the future of the training landscape in Greater Manchester. When we identify skills gaps, we forward this information to the Greater Manchester Combined Authority, which then looks to develop bespoke, fully funded training to help others in the city-region’s hospitality workforce thrive.

“We know this is a difficult time for the hospitality industry and we urge any business that thinks they might need help with a skills shortage to get in touch to see what we can do for them.”

Skills for Growth is funded through the European Social Fund (ESF) and is an innovative £42m program that has been developed to fill skills gaps in a range of industries in Greater Manchester.

There are two key aspects of the program; Skills training delivered by a range of commissioned providers who focus on upskilling the workforce in designated sectors, and comprehensive SME support for all industries delivered by the GC Business Growth Hub.

So far, nine partners have been brought on board offering fully funded training to businesses and those working in the digital, health and social care, construction, manufacturing, modernization and logistics industries.

For more information on the Skills for Growth programme, visit

Or, to find out more about Skills for Growth – SME Support, visit

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